With the internet and mass communication, it becomes more and more difficult to build intimacy with a reader, so people do not have a feeling of a person behind signs and computer windows. In case you create a signature with an image of yourself, you go even further. Later on, a person even may not notice from where he or she remembers your logo, but probably it will stay in mind. When you insert pictures for email signature, you advertise your business one more time - not in an obsessive way but gently, without concentrating on it. The image in a signature is a way to remind a person about your company. I f it’s a logotype, it contributes to brand recognition.However, let’s go step by step to understand why you need to add a picture to the email signature. Whether it is your photo or the company’s logotype - it works the same way: it visualizes, it grabs the mind, it sells.Īnd it’s not some miracle or a trick: the majority of people are visual, so that’s the nature of perception. When you make the signature with an image, you use an anchor to attract a reader. This also works for a picture in a signature. What captures your attention first when you see the information on the screen? Probably yes, underlined bold text or an image. So let’s take a look at the pros and cons of using pictures for the email signature. However, when some information without any doubt has to be included in it, an image in the signature is something to discuss. It is not the issue of good manners and politeness only, but a powerful marketing tool to promote a company with every letter. An email signature is a kind of must-have to business people who mail a lot.

Create email signature with photo